🤝 Community Relations: Initiated strategic partnerships with local businesses, resulting in an increase in new direct sales clients and strengthening our company’s community image.

📈 Creative Campaigns: Developed and executed creative campaigns that successfully elevated brand recognition and engagement.

🎨 Unique Promotional Material Design: Designed distinctive and visually captivating promotional materials to differentiate our brand in an industry often characterized by similar aesthetics.

📦 Order Preparation & Inventory Management: Assisted the business owner with designing new and improved production and intake systems. Designed & implemented a new inventory labeling system and intake process, which reduced staff fatigue, busy work, and improved order fulfillment speed. Prepared orders and packed/prepared them for shipping. Worked “on the ground floor” for a while to get a deeper understanding of the ins and outs of the business.

💼 Sales and Marketing: Developed and executed targeted sales outreach strategies. Created persuasive marketing materials that elevated our brand presence and product knowledge to local customers.

🛠️ Industrial Machine Operation: Assisted with the operation and maintenance of industrial embroidery machines.

🎨 Graphic, Motion, & Video Design:

• Created a diverse range of visual content including custom instructional and marketing videos, graphics, and more for user onboarding and engagement. Used various software such as Adobe After Effects, Descript, Procreate, Photoshop, Illustrator, Google Sheets / Powerpoint, and Premiere Pro

🚀 User Experience & Early Stage Brand Design:

• Made significant contributions to the company’s early visual aesthetic, narrative, and user experience. Created impactful visuals, videos, and onboarding flows, engaging regularly with early adopters and software developers.
• Collaborated closely with the Chief Design Officer and founding team, offering strategic creative inputs. Designed and deployed a range of assets including videos, visuals, data collection forms, and audio, fueling early buzz. Assisted founders in crafting and refining pitch decks for potential investors.

📜 Content & Training Curriculum Design & Development

• Oversaw and crafted early versions of “The Magick Academy”, working with key stakeholders to produce written and video training documents and tutorials for new users
• Utilized automations and integrations with software like Mailchimp, Typeform, Notion, and more to deliver extensive training materials as new users were added to alpha test

⚙️ File, Tech, Community, & Project Management

• Reviewed, regularly documented, & organized large amounts of information into action steps and usable info for our team & new users
• Designed & organized large volume of assets across various platforms, establishing early brand consistency across social media and web platforms
• Organized and redid early alpha stage community Discord server onboarding sequence

💾 Relevant technical / software experience:

• Adobe Creative Suite – (Photoshop, Illustrator, Premiere Pro, After Effects), Slack, Descript, Zapier, Featurebase, Github, Framer, Trello, Dropbox, Google Docs/Sheets, Midjourney, Stable Diffusion, & more

Locations: Remote, Pittsburgh PA

✅ Managed global, remote team of 20+ writers, multimedia producers, & quality assurance specialists working in an ever-changing deadline and process-driven environment

• Provided creative direction, approval, & feedback as needed on scripts, videos, graphics, + multimedia prior to publication
• Conducted regular and thorough UI/UX systems analysis of production process & automation of tedious tasks

💰 Average subscription fee for provided service offering ~ $5k/month

• Collaborated with high-profile business leadership executives, influencers, and authors with millions of followers and subscribers and their teams
• Clients included Pat Flynn from SmartPassiveIncome.com, Nathan Barry of ConvertKit.com, FittInsider.com, Mastin Kipp, Bunnell Idea Group, and more

✉️ Served as main point of contact and customer service to our clients and their decision making team members

• Led large amount of project, file, & client management, gathering regular feedback from clients & team to improve existing production process & product
• Regularly reviewed and improved team communication practices to maximize efficiency for clients and our team members while minimizing their workload

⚙️ Weekly assistance with designing, improving, and iterating on production processes/systems and workflow

• Developed custom automated new lead / employee intake systems
• Interacted daily with CEO to review and discuss pertinent high-level decisions, creative direction, and production process improvements
• Reviewed & organized large amounts of information into easy to understand action steps and usable data points

💾 Relevant technical / software experience:

• Adobe Creative Suite – (Photoshop, Illustrator, Premiere Pro, After Effects), Slack, Descript, Zapier, ProcessKit, Airtable, HelpScout, Riverside, WordPress, Trello, Dropbox, Google Docs/Sheets & more

Locations: Remote, Salem OR, & Pittsburgh PA

✏️ Led creative team for 8,000+ member community center with $6MM annual budget.

• Provided creative direction and oversight of center-wide rebrand and new website design / launch
• Led special projects assigned by Center Director & interacted regularly with territory and center leadership
• Collaborated with leadership team to envision, plan, design, & facilitate large center-wide changes in building layout, architecture, & appearance
• Strategized with center director on implementation of 4DX Leadership Principles program

💰 Advocated for expansion of department staffing, resources, equipment, and budget

• Worked with leadership team and territory leadership team to create new positions within marketing department
• Replaced equipment, computers, tablets, and cameras in order to dramatically improve quality of content production
• Worked with center leadership to advocate for higher wages for staff members through budget reconciliation / reevaluation and minimizing wasteful spending

🎬 Directed & produced promotional and fundraising videos, flyers, posters, mailers, graphics, social media campaigns, business cards, etc.

• Conducted complete overhaul of design and signage aesthetic throughout center (95,000 sq. ft) & feedback on all publications and marketing materials
• Scripted, filmed, produced and edited fundraising video for large community event to raise funding for local homeless and food shelter (see video here)

📈 Managed community center social media accounts, mailing list, content strategy, ad campaigns, and assisted with planning and execution of large events

• Collaborated with leadership team in planning, marketing, and execution of regional and statewide events, in real time and asynchronously / remotely
• Conducted large community fundraising events and marketing campaigns through paid and organic social media marketing
• Navigated member / customer challenges, assisted in resolving complex matters with staff members

⚠️ Coordinated & designed PR, marketing, and community responses throughout COVID-19 pandemic, Oregon wildfires & ice storms

• Utilized local media outlets, social media, etc. to inform public about available emergency resources and communicated safety measures through digital and print media
• Worked remotely through pandemic while keeping staff and customers aware of opportunities to support the community through the emergencies we collectively navigated

⚙️ Advocated for, developed, designed, and implemented new systems / processes to enhance productivity and simplify project management across departments

• Conducted thorough systems analysis of customer intake and departmental design request processes & improved / automated tasks where possible
• Implemented new center-wide digital marketing platform to inform center members about events and relevant, timely information
• Implemented new SMS text message communication system (Community.com) to improve real-time communication between the center and community members

💾 Relevant technical / software experience:

• Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects), Slack, Community.com Online Marketing Platform, Microsoft Office Suite, Google Docs/Sheets & more

Location: Salem OR