As an example of taking “branding” beyond just a logo, this is the logo that I came up with for Reformation Designs – the design and consulting agency that my partner and I founded in 2011.
There have been numerous iterations of this logo over the years, and this has been the one that we have stuck with the longest. It also is the logo that we’ve integrated into the most marketing materials like clothing, business cards, signage, flyers, banners, sponsored ads, and more.
The chevron icon was decided on to signify always choosing to move forward in the creation of the life that we are building and a better future. We chose “Reformation Designs” as the brand name as a nod to the fact that we truly can create new things and ‘reform’ ourselves and the world we live in through the power of creativity and self-expression. The latest version of the chevron icon that you see at the top of this page is what I have chosen to continue to use going forward on this site as a throwback to the business that got me started.